"SO BRIGHT AND DAMN NEAR WHITE"
You may have or not have heard the latest that has been revealed about "L'Oreal found guilty of racism in shampoo ads"
I am sure it's not the first and will not be the last company found to have racist practices as it was found back in 2007 The French cosmetics company, Garnier, and Swiss employment agency Adecco were been found guilty of carrying out a racist recruitment campaign in 2000.
Let's not just boycott but write and complain, and let them know why you will no longer purchasing their products..
http://www.loreal.com/_en/_ww/tools/contact/consumer/form_usa.aspx
Oh and let's no forget the parent companies of L o'real, full list below
L'Oréal Professionnel
L'Oréal Technique
Kérastase
Redken
Matrix
Mizani
Shu Uemura Art of Hair
L'Oréal Paris
Garnier
Maybelline New York
SoftSheen-Carson
CCB Paris
Lancôme
Biotherm
Kiehl's
Helena Rubinstein
Shu Uemura
YSL Beauté
Giorgio Armani Parfums and Cosmetics
Cacharel cosmetics
Ralph Lauren Fragrances
Diesel Fragrances
Paloma Picasso fragrances
Victor & Rolf parfums
Vichy Laboratoires
La Roche-Posay
SkinCeuticals
Innéov
Sanoflore
Ombrelle
The Body Shop
I don't use Loreal products anyway. Never have. But they along with Oil of Olay, CoverGirl and a host of other "beauty" companies always take the lightest of us (halle, queen latifah) for their campaigns. It's easier to fix the lights to brighten our hues.
ReplyDeleteThey are more aggressive with their campaigns overseas. Most major beauty companies pimp skin lightening creams all across the world, especially in countries where the majority of the population are people of color ie India, Korea across Africa, etc.
Using light skin women is not only within the white advertising industry but also in our own and that's the biggest issue for me,UK Black hair beauty magazine, Pride magazine which I may purchase every now and again, if a friend of mine is featured, have several pictures with the typical airbrushed make the women look as light as possible even if she isn't and bleach blonde hair look, I am embarrassed to open it up around white people, it desperately screams I want to be you or close enough.
ReplyDeleteIt has been proven within social pyshc studies of resent years being white is gives you a higher status within society and I am sure the majority of us didn't need a study to show that,but if this standard exist today is it any surprise people will strive to be lighter to feel more excepted.
Where do we battle this from?