Do you find this advert offensive? I have been hearing some people like this advert and few don't. I am curious to know why?
From what I can see of the advert it's set in Ghana were cocoa beans are produced, the Cadburys chocolate are showing they now come under Fair Trade standards. This means fairer working conditions for all persons who produce the cocoa beans for their chocolate. It was set in a village were the local people were dancing from what its look like to me expressing happiness.
Do you feel from that we were made to look like a joke? If so why?
As Africans/Caribbean's we are known for our joyful celebratory dances. I didn't find anything funny with that. So where is the offensive? If this was set in Brazil and they were dancing to Samaba music throught the streets of the Favalas, would we find that offensive or exotic and beautiful.
Sometimes the question isn't with the advertisers but your own depiction. As far as I am concern joy and the expression of that is universal to all so why is it when we are shown to be there are further associations. I would like to know what are you seeing?
Please see the extended version below.